Topic: trust gap

  • AI Adoption High, But Consumer Trust Remains Low

    AI Adoption High, But Consumer Trust Remains Low

    AI adoption for shopping is high, with 60% of consumers using it weekly, but trust remains low at only 13%, creating a significant gap between usage and confidence. AI is a powerful discovery engine, influencing purchases for 41% of consumers, yet users often verify its recommendations due to ong...

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  • 65% of Australian Workers Lack AI Training as Demand Soars

    65% of Australian Workers Lack AI Training as Demand Soars

    A significant majority (65%) of Australian workers lack access to company-provided AI training, creating a barrier to converting AI enthusiasm into tangible business results despite high demand for these skills. There is a notable trust divide, with 65% of Australian workers concerned about AI's ...

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  • The Modern Enterprise B2B Buyer: A 2026 Snapshot

    The Modern Enterprise B2B Buyer: A 2026 Snapshot

    The B2B buying process has been transformed by AI, enabling enterprise buyers to conduct deep, independent research autonomously, which compresses timelines and shifts power away from traditional vendor-led sales approaches. A significant trust gap has emerged, as buyers are skeptical of vendor c...

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