Topic: trust gap
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AI Adoption High, But Consumer Trust Remains Low
AI adoption for shopping is high, with 60% of consumers using it weekly, but trust remains low at only 13%, creating a significant gap between usage and confidence. AI is a powerful discovery engine, influencing purchases for 41% of consumers, yet users often verify its recommendations due to ong...
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65% of Australian Workers Lack AI Training as Demand Soars
A significant majority (65%) of Australian workers lack access to company-provided AI training, creating a barrier to converting AI enthusiasm into tangible business results despite high demand for these skills. There is a notable trust divide, with 65% of Australian workers concerned about AI's ...
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The Modern Enterprise B2B Buyer: A 2026 Snapshot
The B2B buying process has been transformed by AI, enabling enterprise buyers to conduct deep, independent research autonomously, which compresses timelines and shifts power away from traditional vendor-led sales approaches. A significant trust gap has emerged, as buyers are skeptical of vendor c...
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