Topic: Transparency in AI Use
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Did You Notice the AI-Generated Scenes in This Netflix Show?
Netflix used AI to generate a building collapse scene in The Eternaut, marking its first confirmed use of AI for footage creation rather than enhancement. The AI-assisted scene was completed 10 times faster and at lower cost, but its use was not explicitly disclosed to viewers. Netflix's integr...
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Ghost in the Machine, Part 6: The Way Forward
Over the past five posts, we've journeyed through the unsettling landscape of AI in modern media. We started with the shocking scandal at Elle Belgium, established a clear pattern of deception across the industry, dissected the technical flaws of the technology, and explored the economic pressures and human...
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Ghost in the Machine (series): The Hidden AI Authors and the Media's Trust Crisis
From fashion magazines to legendary sports journalism, a wave of scandals has exposed a troubling secret at the heart of the media industry: some of the articles you're reading aren't written by people.
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The AI Divide: Why 70% of Media Campaigns Haven't Evolved (And How the Other 30% Are Winning)
Despite all the AI buzz, 70% of companies still haven't cracked AI in media campaigns. The biggest barriers? Data chaos and system complexity, not job fears. With full adoption expected by 2026, we reveal who's actually winning and what you need to do now.
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8 Hacks to Make AI Your Creative Sidekick (Not Your Replacement)
Artificial Intelligence (AI) Tools like ChatGPT is everywhere now, right? The big question: Do we let it turn us into copy-paste robots, or do we use it to make our…
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