Topic: media trust crisis
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Ghost in the Machine (series): The Hidden AI Authors and the Media's Trust Crisis
From fashion magazines to legendary sports journalism, a wave of scandals has exposed a troubling secret at the heart of the media industry: some of the articles you're reading aren't written by people.
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Ghost in the Machine, Part 6: The Way Forward
Over the past five posts, we've journeyed through the unsettling landscape of AI in modern media. We started with the shocking scandal at Elle Belgium, established a clear pattern of deception across the industry, dissected the technical flaws of the technology, and explored the economic pressures and human...
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Ghost in the Machine, Part 4: The Economic Imperative
In the last part of our series, we dissected the technical failures of generative AI, from fabricating facts to plagiarizing sources, that make it so dangerous in a journalistic context. If the technology is so flawed, it raises a critical question: why are reputable publishers risking their credibility to use it?
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Ghost in the Machine, Part 2: A Pattern of Deception
In our first post, we explored the shocking case of Elle Belgium, where a phantom journalist named "Sophie Vermeulen" was used to give a human face to a massive, undisclosed AI content operation.
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Ghost in the Machine, Part 1: The Tip of the Iceberg
In the summer of 2025, a troubling story emerged from the heart of European fashion journalism, one that had little to do with hemlines or seasonal palettes and everything to do with the eroding ...
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Ghost in the Machine, Part 5: The Human Resistance
In the last part of our series, we examined the powerful economic forces driving media executives to adopt risky AI strategies, often at the expense of journalistic integrity. But as management has rushed to implement this technology from the top down, they have often been met with fierce internal resistance.
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Ghost in the Machine, Part 3: The Anatomy of a Scandal
In the first two parts of this series, we uncovered the shocking scandals at publications like Elle Belgium and established a clear pattern of deception connecting major brands from Sports Illustrated to CNET. These recurring failures are not merely the result of poor decision-making...
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