Topic: traffic attribution
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AI's Search Overhaul: 90% of Businesses Fear SEO Decline
Artificial intelligence is fundamentally changing digital search, causing nearly 90% of companies to worry about maintaining their organic visibility as AI tools become primary information sources. Businesses are responding by investing in AI optimization, with 85.7% planning or already investing...
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Track How AI Is Mentioning Your Brand
Generative AI systems like ChatGPT are creating a new discovery layer where brand visibility occurs before traditional analytics can track it, building upon but not replacing conventional SEO foundations. These AI platforms use unique citation methods that don't appear in standard analytics, crea...
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Why AI Overview Citations Don't Drive Clicks (And How to Fix It)
Citations in Google's AI Overviews do not guarantee website traffic and often underperform traditional blue links in click-through rates, despite boosting brand authority. The top AI Overview citation generates a CTR similar to a blue link in position six, with performance dropping sharply, while...
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Survey: Marketers Unprepared for GEO Technology
A significant majority (63%) of marketers are not currently investing in generative engine optimization (GEO), with only 9% of resources allocated to it compared to higher shares for SEO and social media. Marketers' understanding of GEO lags behind traditional SEO, with only 33% feeling confident...
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