Topic: technical depth

  • Master PPC in the AI Era: 10 Keys to Success

    Master PPC in the AI Era: 10 Keys to Success

    Success in AI-driven PPC requires becoming a strategic tool strategist, not just a user, by thoughtfully integrating AI to achieve specific business outcomes. Marketers must maintain a critical, skeptical mindset to interpret AI outputs, question assumptions, and ensure alignment with broader bus...

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  • VCs Rewrite the Rules in a 'Funky' AI Startup Gold Rush

    VCs Rewrite the Rules in a 'Funky' AI Startup Gold Rush

    Venture capitalists are adopting new investment strategies for AI, moving beyond traditional models due to the rapid revenue growth of some companies, which can reach $100 million in a year. Key evaluation factors now include a startup's proprietary data, competitive moat, founders' track record,...

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