Topic: talent gap

  • AWS and e& Launch AI Nation to Upskill 30,000 UAE Professionals

    AWS and e& Launch AI Nation to Upskill 30,000 UAE Professionals

    AWS and e& have launched the "AI Nation – Afaaq" programme to train 30,000 UAE professionals in AI and cloud computing, part of a $1 billion strategic alliance. The initiative provides 30,000 AWS certification vouchers and access to AWS Skill Builder and Cloud Coach sessions to prepare participan...

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  • Stop Treating Martech as a Cost Center: AI Changes Everything

    Stop Treating Martech as a Cost Center: AI Changes Everything

    Many companies view marketing technology as an expense rather than a strategic driver, with 65% of organizations having underdeveloped capabilities despite the growing market. Key organizational failures include lack of C-suite ownership, complex technology stacks hindering customer connection, a...

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  • Smart AI Strategy: When to Use It and When to Skip It

    Smart AI Strategy: When to Use It and When to Skip It

    The experimental phase for AI in marketing is over, as companies now use it as a core driver for creating diverse content like social media updates and email campaigns, enabling rapid prototyping and cost-effective campaigns. Businesses fear falling behind competitors who leverage AI for greater ...

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