Topic: survey findings
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AI's Business Promise: Only 13% Are Delivering
A significant gap exists between corporate ambitions for AI and actual implementation, with only a small fraction of businesses achieving measurable returns despite widespread enthusiasm for its transformative potential. Organizations face a "readiness gap," as 87% of leaders expect AI to reshape...
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Consumers Willing to Pay More for Responsible AI, Survey Finds
Consumers are increasingly willing to pay for generative AI tools, especially from companies that demonstrate strong innovation and a commitment to data responsibility, highlighting the importance of trust and ethical development. Usage of generative AI has surged, with over half of U.S. adults e...
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AI Phishing Surge Sparks Cybersecurity Alarm in Australia
Australian organizations and individuals are experiencing a surge in AI-powered phishing attacks, with 46% of employed adults admitting to engaging with fraudulent messages in the past year, highlighting significant cybersecurity awareness and implementation gaps. The survey reveals that 73% of A...
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Marketers Acknowledge AEO's Value, But Hesitate to Act
A majority of marketers recognize that answer engine optimization (AEO) will transform digital strategy within three years, yet only 20% have started implementing it, despite over half reporting a decline in organic search traffic. Uncertainty about traffic from large language models is widesprea...
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Your AI-Generated Work Is Annoying Your Colleagues
The rise of AI tools is leading to "workslop"—superficial, AI-generated content that creates extra work for colleagues and managers, damaging productivity and reputations. Over-reliance on AI for tasks like drafting reports and coding results in low-quality output that often requires others to sp...
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AI vs. GEO vs. SEO: What's the Real Name for Search Optimization?
The search industry is rapidly evolving with AI, but there's no consensus on terminology, with terms like AI search optimization and generative engine optimization being used. Leadership interest in AI search is high, with 91% of organizations being asked about it, and 75% of initiatives are led ...
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AI Is Now Conducting Job Interviews—Here's How
AI-powered job interviews are now mainstream, with 21% of U.S. and 20% of U.K. employers using generative AI tools for candidate screening. Companies are adopting AI interviews to improve hiring efficiency and prioritize skills-based assessments, integrating them into standard HR practices. The t...
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