Topic: strategy development
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86% of Businesses Use AI for This Unexpected Task
A Deloitte study shows 86% of organizations have integrated generative AI into their M&A workflows, with rapid adoption in the past year signaling a major shift in handling complex transactions. Despite widespread use, significant concerns exist about data security, quality, model reliability, an...
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Measure Your CreativeOps Maturity & Unlock Performance
Creative Operations (CreativeOps) is essential for maximizing the value of marketing technology by providing the structure and processes needed to align creative output with business goals. Organizations can assess their CreativeOps maturity across five pillars—strategy, people, process, data, an...
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Your Customers Hold the Key to Understanding Churn
Data alone is insufficient for understanding customer churn, as it lacks the human context that direct conversations provide. Engaging directly with customers led to significant improvements, including a 14.6% boost in retention and a 53% reduction in delinquent accounts. Effective customer insig...
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