Topic: store visits

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  • Google Ads Auto-Enables Store Visits, Raising Privacy Concerns
    September 15, 2025
    95%

    Google Ads Auto-Enables Store Visits, Raising Privacy Concerns

    Google will automatically enable Store Visits as a primary conversion type with a preset value of $220 per visit starting October 8, which may inflate performance metrics without actual sales increases. Advertisers are notified that unless they opt out, this change will affect campaign reports an...

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  • Google PMax Ads Now Available on Waze
    November 9, 2025
    85%

    Google PMax Ads Now Available on Waze

    Google has integrated Waze advertising into Performance Max campaigns for store visits, allowing automatic placement of ads on drivers' maps without extra setup. The platform now offers enhanced channel performance reporting, providing visibility into ad placements across Google's ecosystem, incl...

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Related Topics

omnichannel marketing (1) performance metrics (1) performance max (1) offline conversions (1) channel reporting (1) bidding strategies (1) ad transparency (1) conversion value (1)