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December 29, 2025

Google's 2025 Algorithm Updates: 3 Core & 1 Spam Change

Google confirmed four major algorithm updates in 2025—three core updates and one spam update—a decrease from previous years, but the search landscape remained volatile with many unconfirmed changes. The three core updates in March, June, and December aimed to broadly improve search result relevan...

Google's August 2025 Spam Update Is Now Complete

Google completed its August 2025 spam update, the only one of the year so far, which ran from August 26 to September 22 and caused significant ranking volatility. The update was broad and general, leading to sharp traffic declines for many websites but recoveries for some previously penalized sit...

Google's August Spam Update Aims to Boost Search Quality

Google has launched a global spam update starting August 26, 2025, to improve search result quality by targeting undisclosed spam tactics across all languages. Website owners are advised to follow existing Google guidelines and avoid reactive changes, using tools like Search Console to monitor pe...