Topic: social media engagement tactics

When the Past Goes Viral: Why Solar Impulse 2 Is Flying Again on Social Media

Social media feeds are once again celebrating the “first solar-powered flight around the world,” but the event took place nine years ago. The rediscovery of Solar Impulse 2 reveals a larger issue: how platforms recycle history to keep engagement high. What began as a milestone for clean energy has become a case study in how attention rewrites time.