Topic: social discovery
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Video is the New SEO Gold: Don't Get Left Behind
Video content is now central to modern SEO, with platforms like TikTok and YouTube becoming primary tools for information discovery, especially among younger audiences. Google's AI Overviews are transforming search by integrating video prominently into results, pulling from diverse sources like T...
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Survey: AI Use Soars as Trust in Top Search Results Plummets
Trust in traditional search results has hit a new low, with only 11% of consumers trusting their first search tool, leading nearly 90% to double-check or broaden their searches due to skepticism. AI-powered search tools and dedicated review sites are rapidly gaining popularity, with 73% of respon...
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Professionals Trust Their Networks More Than AI, LinkedIn Finds
Professionals prefer seeking guidance from personal networks over AI or search engines, with 43% consulting their connections first for advice. The rapid advancement of AI is causing stress among workers, with many feeling overwhelmed by the need to upskill and concerned about discussing AI in pr...
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