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February 10, 2026

How Affiliate Marketing Drives AI Search & Creator Economy

Affiliate marketing is evolving from a siloed tactic into a central, cost-efficient growth strategy, crucial for navigating economic uncertainty and amplifying performance across all marketing channels. Generative AI is transforming product discovery, making success dependent on high-quality, str...

5 Martech Truths You Can't Ignore & How to Act

Many companies struggle to define their ideal customer profile, prioritizing activation systems over genuine customer understanding and needing comprehensive analytics for actionable insights. Organizations rarely calculate ROI for marketing technology, facing accountability gaps due to cultural ...

Google's Privacy Sandbox: What You Must Know Before It's Gone

Google has discontinued its Privacy Sandbox initiative, ending efforts to replace third-party cookies with privacy-focused advertising technologies and reversing its plan to phase out cookies in Chrome. The decision followed regulatory scrutiny and industry criticism, with concerns raised about a...