Topic: third-party cookies
-
Google's Privacy Sandbox: What You Must Know Before It's Gone
Google has discontinued its Privacy Sandbox initiative, ending efforts to replace third-party cookies with privacy-focused advertising technologies and reversing its plan to phase out cookies in Chrome. The decision followed regulatory scrutiny and industry criticism, with concerns raised about a...
Read More » -
Google Shuts Down Privacy Sandbox Initiative
Google has officially ended its Privacy Sandbox initiative, discontinuing key APIs like Attribution Reporting, Topics, and Protected Audience, which were intended to replace third-party cookies with privacy-focused advertising technologies. The decision provides short-term stability for advertise...
Read More » -
Google Keeps Third-Party Cookies in Chrome
Google has decided to halt its plans for the Privacy Sandbox initiative and will not proceed with allowing users to disable third-party cookies, meaning support for these cookies will continue indefinitely. The Privacy Sandbox project was launched in 2019 to find a new method for targeted adverti...
Read More » -
Unlocking First-Party Data Success: Why Businesses Struggle
Many businesses struggle to fully utilize first-party data due to fragmented technology, misaligned structures, and organizational resistance, despite its growing importance in a privacy-focused digital landscape. Success with first-party data requires breaking down both technological and cultura...
Read More »
