Topic: shared metrics
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Your Sales and Marketing Teams Are Working Against Each Other
Companies often face growth challenges not from product issues but from misaligned incentives between sales and marketing, causing internal friction and conflicting goals. Conflicting metrics, like marketing being rewarded for lead volume and sales for closing quality deals, result in unqualified...
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AI Adoption Soars, But Revenue Execution Still Lags
While AI adoption in revenue departments is growing, only 28% of professionals report actual performance gains, indicating a significant gap between implementation and results. Teams face high pressure and well-being issues, with 96% of leaders citing shifting priorities and 80% acknowledging bur...
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