Topic: seo history

  • GEO Is Here to Stay, But Its Tactics Must Evolve

    GEO Is Here to Stay, But Its Tactics Must Evolve

    Generative Engine Optimization (GEO) is a current marketing focus to appear in AI chatbot answers, but its specific tactics risk being short-lived like past trends. Current GEO practices are problematic, as formulaic, low-quality content may be penalized by AI models, mirroring early SEO pitfalls...

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  • GenAI Forces SEO to Shift From Tactics to Strategy

    GenAI Forces SEO to Shift From Tactics to Strategy

    Generative AI is transforming SEO by automating traditional tactics, forcing professionals to shift from execution to strategic roles like defining visibility goals and building authority. Strategy involves setting the direction and making high-level decisions, such as competing on AI platforms o...

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