Topic: search volatility
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Google Targets Self-Promotional 'Best Of' Lists
Google's December 2025 core update appears to be penalizing self-promotional "best of" list articles, leading to significant organic traffic drops for brands that heavily used this tactic. The decline in visibility from Google's index also reduces a brand's presence in AI search tools and large l...
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Build an SEO Roadmap That Lasts All Year (Not Just January)
Traditional annual SEO plans are ineffective as they assume a static search environment; modern success requires a flexible, diagnostic-driven model that adapts to the dynamic ecosystem. Common flawed assumptions in annual plans include predictable algorithms, static technical debt, and linear re...
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The Hidden Cost of Automated Search Marketing
Automation in marketing creates an efficiency and scale but also a critical **insights gap**, where teams struggle to explain performance changes, eroding strategic confidence and decision-making. To bridge this gap, leaders must reinforce strategy, build structured human review into automated sy...
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Google's December 2025 Core Update Is Complete
Google completed its December 2025 core update, a standard algorithm adjustment aimed at improving the relevance and satisfaction of search results. The update's impact varied widely, causing ranking changes for some websites, and Google advises reviewing performance data but offers no new recove...
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Google AI Overviews: A 2025 Surge and Sudden Decline
Google's AI Overviews expanded rapidly in 2025, peaking at 25% query coverage in July before being scaled back to 16% by November, indicating a strategic test-and-refine approach. The feature did not inherently reduce user clicks; analysis showed a decrease in zero-click searches for the same key...
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How to Track Google AI Overviews Visibility & Impressions
Google's AI Overviews are reshaping search results, causing significant declines in click-through rates for traditional organic listings and creating a critical data gap for SEO planning, as Google Search Console does not provide this information. Being cited as a source within an AI Overview is ...
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