Topic: search signals
-
Google Urges Sites: Stick to One Review Target
Google has updated its guidance to require a single, unambiguous target for each review or aggregate rating in structured data, preventing confusion for search algorithms. This directive aims to establish a clear one-to-one relationship between reviews and the specific products, services, or busi...
Read More » -
Signals Over Funnels: Your New Marketing Opportunity
Modern customer journeys are nonlinear and fragmented across channels, requiring brands to consistently engage audiences where they already spend time rather than trying to control the path to purchase. Social platforms are increasingly used as search engines, especially by younger generations, s...
Read More » -
Danny Sullivan: Why Good SEO is Essentially Good GEO
Google's Danny Sullivan asserts that good SEO practices remain effective for AI-driven search, emphasizing the creation of unique, valuable content and excellent user experiences. Sullivan and Google maintain that the fundamentals of SEO have not changed, focusing on understanding user intent and...
Read More »