Topic: search ranking volatility

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  • Google's AI Tools: The Hubris Behind Zero-Click Searches
    May 20, 2025
    80%

    Google's AI Tools: The Hubris Behind Zero-Click Searches

    Google's March 2024 core update significantly altered search results by prioritizing AI-driven responses, causing major traffic shifts for publishers and keeping users within Google's ecosystem. The update targeted spam and low-quality AI content but also harmed legitimate creators, with smaller ...

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Related Topics

Implications for Advertisers and Publishers (1) ai-generated content (1) zero-click searches (1) google core updates (1) march 2024 update impact (1) google ai features (1) googles dual role (1)
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