Topic: search ranking volatility
-
Google June 2025 Core Update Causes Major Weekend Volatility
The Google June 2025 core update has caused significant volatility in search rankings, with unpredictable fluctuations and mixed impacts on sites since its rollout on June 30. SEO tracking tools show intense ranking movements, with some sites gaining visibility in AI Overviews and rich results wh...
Read More » -
Google's AI Tools: The Hubris Behind Zero-Click Searches
Google's March 2024 core update significantly altered search results by prioritizing AI-driven responses, causing major traffic shifts for publishers and keeping users within Google's ecosystem. The update targeted spam and low-quality AI content but also harmed legitimate creators, with smaller ...
Read More »