Topic: search platforms
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17 Must-Track SEO Reports for 2026 Success
SEO strategy requires reliable data from key reports to guide budget decisions, identify opportunities, and maintain credibility with stakeholders. The IAB/PwC report provides historical U.S. digital ad revenue data, tracking shifts from desktop to mobile and capital migration to new channels lik...
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Google Rankings Don't Equal ChatGPT Visibility: New Study
Achieving top Google rankings does not ensure visibility in AI platforms like ChatGPT, as research shows almost no meaningful connection between traditional SEO performance and AI-generated responses. SEO tactics alone are insufficient for AI-driven visibility, indicating a need for a new approac...
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