Topic: search expansion

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  • Master SEO and GEO in the Modern Buyer's Journey
    February 3, 2026
    95%

    Master SEO and GEO in the Modern Buyer's Journey

    The modern buyer's journey requires integrating both traditional search engine optimization (SEO) and generative engine optimization (GEO), as AI tools like ChatGPT can summarize information and influence decisions without a user ever clicking a website link. A sustainable strategy focuses on cre...

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  • Is Google's AI Max Search Actually Working?
    November 19, 2025
    80%

    Is Google's AI Max Search Actually Working?

    Google's AI Max for Search is designed to capture additional conversions by using broad match and keywordless matching, without replacing existing keyword strategies, and prioritizes existing keywords when queries match them. The tool integrates features like broad match, Dynamic Search Ads, and ...

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