Topic: search disruption

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  • Google's AI Overhauls Paid Search: What You Need to Know
    November 4, 2025
    95%

    Google's AI Overhauls Paid Search: What You Need to Know

    Google's AI Overviews are reducing paid search click-through rates by 8-12 percentage points, forcing advertisers to adapt strategies as these AI answers dominate search results and push traditional listings down the page. AI Overviews are increasingly appearing on shorter, high-volume commercial...

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  • ChatGPT Dominates the AI Chatbot Race - But Can It Last?
    October 4, 2025
    80%

    ChatGPT Dominates the AI Chatbot Race - But Can It Last?

    OpenAI's ChatGPT currently dominates the AI chatbot market with an 80.92% global share, but emerging competitors and shifting user habits challenge its long-term leadership. There is a significant shift in AI chatbot usage from desktop to mobile platforms, with mobile reach growing by 5.3% and ma...

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Related Topics

competitive landscape (70) ai overviews (56) platform integration (47) productivity tools (43) data collection (41) technology evolution (37) ai chatbots (30) industry impact (29)