Topic: search consistency

Google: AI Search Optimization Is Just Like Traditional SEO

December 17, 2025

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Google: AI Search Optimization Is Just Like Traditional SEO

Google's senior leadership confirms that the core SEO principles for success in new AI-powered search remain unchanged, emphasizing high-quality, user-centric content. The strategy for performing well in AI search is identical to traditional search, relying on building authoritative, relevant web...

Google AI Overviews Shrink When Users Ignore Them

Google's AI Overviews are dynamically shown or hidden based on real-time user engagement, not by default, as the system learns from metrics like clicks to determine if a summary provides value for a specific query. The system often expands searches "under the hood" by issuing additional internal ...

Google Tests and Removes AI Overviews Based on User Engagement

Google's AI Overviews in search results are dynamically shown or removed based on user engagement, with the feature being pulled for queries where people do not find the summaries valuable. For marketers, securing a spot in an AI Overview is not guaranteed, as visibility depends entirely on user ...