Topic: sales tactics
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Is Cold Outreach Dead in the Age of Tech Giants?
New platform features like Apple's "Ask Reason for Calling" and Google's AI inbox management are challenging traditional cold outreach by reducing spontaneous contact and increasing message filtering. These changes are forcing sales tactics to evolve towards greater personalization and relevance,...
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Ad-Supported Xbox Game Streams: A Lack of Imagination?
Microsoft's new ad-supported streaming for owned Xbox games is a limited feature that highlights a broader lack of creative ambition in using cloud gaming for discovery and accessibility. The article proposes more impactful ideas, such as timed demos, an ad-supported Game Pass tier, or short-term...
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