Topic: Human Touch
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Is Cold Outreach Dead in the Age of Tech Giants?
New platform features like Apple's "Ask Reason for Calling" and Google's AI inbox management are challenging traditional cold outreach by reducing spontaneous contact and increasing message filtering. These changes are forcing sales tactics to evolve towards greater personalization and relevance,...
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8 Hacks to Make AI Your Creative Sidekick (Not Your Replacement)
Artificial Intelligence (AI) Tools like ChatGPT is everywhere now, right? The big question: Do we let it turn us into copy-paste robots, or do we use it to make our…
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3 Harsh Marketing Truths You Can't Ignore
Marketing's primary role should shift from a narrow focus on immediate revenue to building long-term customer relationships and brand affinity, which ultimately drives sustainable growth. Effective marketing requires a cohesive strategy rooted in deep audience insights, not just executing scatter...
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AI Can't Replace Human Marketers: The Unbeatable Edge
AI enhances marketing efficiency by automating tasks like content creation and lead scoring, allowing teams to operate at scale. Despite AI's strengths in data processing and pattern recognition, it lacks the ability to interpret nuance, context, and emotional cues in complex B2B interactions. Hu...
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Heidi Raises $65M to Build AI Care Partners for Clinicians
Heidi secured $65 million in a Series B funding round, led by Point72 Private Investments, boosting its valuation to $465 million and total funding near $100 million to develop AI care partners for healthcare providers. The funding will advance Heidi's AI Care Partner platform, which automates ad...
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