Topic: email regulations
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Is Cold Outreach Dead in the Age of Tech Giants?
New platform features like Apple's "Ask Reason for Calling" and Google's AI inbox management are challenging traditional cold outreach by reducing spontaneous contact and increasing message filtering. These changes are forcing sales tactics to evolve towards greater personalization and relevance,...
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5 Essential Email Lifecycle Programs & 1 to Cut Now
Email lifecycle marketing guides customers from sign-up to loyalty through timely communication, with core programs like welcome emails, abandoned cart reminders, and re-engagement efforts being most effective. Welcome emails achieve high conversion rates by offering clear value and next steps, w...
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