Topic: roi analysis

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  • EDB Opens Dubai Hub to Boost GCC's Sovereign AI Leadership
    October 9, 2025
    88%

    EDB Opens Dubai Hub to Boost GCC's Sovereign AI Leadership

    EnterpriseDB has opened a new regional headquarters in Dubai to advance sovereign AI capabilities in the GCC, announced during GITEX Global 2025. Research shows that 17% of enterprises in the UAE and Saudi Arabia are "Deeply Committed" to sovereign AI, surpassing the global average and achieving ...

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  • Google Analytics Now Imports Meta & TikTok Ad Costs
    October 9, 2025
    80%

    Google Analytics Now Imports Meta & TikTok Ad Costs

    Google Analytics now automatically imports ad cost data from Meta and TikTok, streamlining cross-channel performance tracking and eliminating manual data consolidation barriers. The integration provides a unified view of ad spend and ROI, enabling direct campaign efficiency comparisons and inform...

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  • Learn from AI Marketing Wins and Fails to Avoid Costly Mistakes
    September 5, 2025
    78%

    Learn from AI Marketing Wins and Fails to Avoid Costly Mistakes

    AI marketing requires balancing innovation with risk management, as it can enhance campaigns but also introduce errors that damage brand integrity. While AI can scale marketing efforts and produce impressive results, its quality and reliability depend on human oversight and judgment to avoid miss...

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Generative AI (143) AI Adoption (76) Regulatory Compliance (72) Agentic AI (59) ai limitations (44) Strategic Partnerships (44) human oversight (41) ai marketing (28)