Topic: risk-based approach

  • IAB Unveils New AI Transparency Framework

    IAB Unveils New AI Transparency Framework

    The IAB has released a new framework that requires marketers to disclose their use of AI only when it significantly alters a consumer's perception of content, focusing on transparency and preventing deception rather than mandating universal rules. The guidelines specify that disclosures are neces...

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  • EU AI Act Explained: Boosting Fair AI Innovation

    EU AI Act Explained: Boosting Fair AI Innovation

    The EU AI Act is the world's first comprehensive AI law, standardizing regulations across 27 member states to balance innovation with safety, ethics, and fundamental rights. The Act uses a risk-based approach, banning high-risk AI applications like social scoring and imposing strict oversight on ...

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