Topic: revenue optimization
-
Vimeo & NPAW Launch Advanced Video Analytics for Creators
Vimeo has partnered with NPAW to launch an integrated analytics suite for creators and media businesses, offering insights into user behavior and content performance to support data-driven decisions and revenue growth. The collaboration simplifies analytics by embedding NPAW's technology directly...
Read More » -
OSN & Harmonic Launch Targeted Video Monetization for Streaming
OSN and Harmonic have partnered to introduce targeted advertising on OSN's streaming platforms in the Middle East and North Africa, aiming to boost viewer engagement and revenue. Harmonic's VOS360 Ad SaaS platform enables personalized, high-quality ad insertion with seamless integration and advan...
Read More » -
Boost Growth with AI PPC Strategies for Mid-Funnel Prospects
Mid-funnel prospects, who are actively comparing solutions, represent a significant but often neglected opportunity for marketers to drive conversions. AI-powered PPC strategies, such as dynamic ad creatives and value-based bidding, can personalize engagement and improve conversion rates for mid-...
Read More »
