Topic: return ad spend roas
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Data, Not Luck: The Key to Game Success in 2025
The gaming industry's future hinges on mastering data-driven strategies like game economics and forecasting models, not just marketing or luck. Understanding player behavior metrics (retention, monetization, engagement) is critical, as poor analytics lead to ineffective decisions and wasted budge...
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7 Vanity Metrics to Avoid & Better Alternatives for Marketers
Vanity metrics like website traffic and social media followers often lack meaningful insights; instead, focus on conversion rates and lead quality to measure real impact. Metrics such as email open rates and content downloads can be misleading; prioritize click-through rates and marketing-qualifi...
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Top 8 PPC KPIs You Must Track for Success
Conversion Rate (CVR) is a key metric that measures the percentage of users completing a desired action after seeing your ad, helping you assess the effectiveness of your landing pages and overall campaign. Cost Per Conversion (CPCONV) tracks the average cost to achieve a conversion, allowing you...
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