Topic: return ad spend roas

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  • 7 Vanity Metrics to Avoid & Better Alternatives for Marketers
    June 19, 2025

    7 Vanity Metrics to Avoid & Better Alternatives for Marketers

    Vanity metrics like website traffic and social media followers often lack meaningful insights; instead, focus on conversion rates and lead quality to measure real impact. Metrics such as email open rates and content downloads can be misleading; prioritize click-through rates and marketing-qualifi...

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  • Top 8 PPC KPIs You Must Track for Success
    April 25, 2025

    Top 8 PPC KPIs You Must Track for Success

    Conversion Rate (CVR) is a key metric that measures the percentage of users completing a desired action after seeing your ad, helping you assess the effectiveness of your landing pages and overall campaign. Cost Per Conversion (CPCONV) tracks the average cost to achieve a conversion, allowing you...

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Related Topics

conversion rate cvr (1) cost per conversion cpconv (1) click-through rate ctr (1) quality score (1) impression share (1) average order value aov (1) incremental conversions (1) vanity metrics (1)
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