Topic: retention issues
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Your Sales and Marketing Teams Are Working Against Each Other
Companies often face growth challenges not from product issues but from misaligned incentives between sales and marketing, causing internal friction and conflicting goals. Conflicting metrics, like marketing being rewarded for lead volume and sales for closing quality deals, result in unqualified...
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Cybersecurity Crisis: 2 in 3 Companies Face Staff Shortages
Nearly two-thirds of companies face unfilled cybersecurity positions, creating critical vulnerabilities due to slow hiring and sophisticated threats, while 55% still operate with insufficient staff. A disconnect exists between security teams and leadership, with only 56% of professionals believin...
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