Topic: real-time marketing
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Google Business Profiles 'What's Happening' Feature Expands
Google has expanded its "What's Happening" feature for Business Profiles to multi-location restaurants and bars in the UK, Canada, Australia, and New Zealand, allowing them to showcase promotions and events prominently. The feature helps drive real-time foot traffic by automatically highlighting ...
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The Harvard Marketing Lesson They Don't Teach
Positionless Marketing enables rapid, technology-driven campaign execution by a single marketer, eliminating departmental delays and boosting customer retention through immediate action. Inspired by Mark McCormack's principles, this strategy emphasizes preparation with instant data access, a bias...
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