Topic: project-based work
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Ex-Assassin's Creed Director: Big-Budget Games Are Unsustainable
The traditional AAA video game development model is criticized as unsustainable due to bloated teams and budgets, leading to inefficiency, project cancellations, and layoffs. A proposed solution is to adopt smaller, agile teams and a Hollywood-style project-based model, assembling specialized cre...
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Why Brands Are Ditching Agencies for New Strategies
Companies are increasingly moving marketing functions in-house, primarily driven by cost reduction and the desire for greater control, responsiveness, and alignment with brand values. Brands now demand clear value and measurable ROI from agencies, with dissatisfaction over perceived value becomin...
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