Topic: premium inventory

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  • Google Opens Olympic CTV Ads to Programmatic Bidding
    January 13, 2026
    87%

    Google Opens Olympic CTV Ads to Programmatic Bidding

    Google now offers programmatic access to NBCUniversal's Olympic Winter Games advertising inventory through its Display & Video 360 platform, signaling a major shift in premium TV ad buying ahead of a busy 2026 sports calendar. This integration allows advertisers to combine Google's audience data ...

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  • Microsoft and Amazon Forge Major Ad Partnership
    October 12, 2025
    80%

    Microsoft and Amazon Forge Major Ad Partnership

    Microsoft is discontinuing its Microsoft Invest DSP and partnering with Amazon DSP as its primary transition partner, effective February 28, 2026, to focus on its core advertising offerings. Advertisers using Microsoft Invest will migrate to Amazon DSP, gaining access to Amazon's audience insight...

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