Topic: platform transition
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Microsoft and Amazon Forge Major Ad Partnership
Microsoft is discontinuing its Microsoft Invest DSP and partnering with Amazon DSP as its primary transition partner, effective February 28, 2026, to focus on its core advertising offerings. Advertisers using Microsoft Invest will migrate to Amazon DSP, gaining access to Amazon's audience insight...
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Xeon 6 Workstation Leak Hints at Extreme Core Counts
The ADLINK ISB-W890 motherboard confirms the upcoming Intel Granite Rapids-WS Xeon platform, designed for extreme core counts and memory bandwidth to power demanding professional workloads like AI and simulations. Key hardware specifications include a new Socket E2 for up to 350W CPUs, support fo...
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Turn Google Analytics Into Your Business Growth Engine
Google Analytics 4 (GA4) is evolving from a reporting tool into a cross-channel measurement platform, aiming to unify data across the entire customer journey for better business decisions. The long-term vision for GA4 is to become an AI-powered growth engine, using artificial intelligence to prov...
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Essential Google Analytics Reports for PPC Success
Google Analytics 4 (GA4) offers essential reports for PPC professionals to transform data into strategic decisions, optimizing campaigns and justifying budgets. Key reports include the Audiences report for behavior-based targeting, the Site Search report for keyword discovery, and the Referrals r...
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The US TikTok Deal: What You Need to Know
A deal has been signed to transfer a substantial portion of TikTok's U.S. operations to a consortium of American investors, including Oracle, Silver Lake, and MGX, which will collectively hold a 45% stake. Oracle is designated as the trusted security partner, responsible for securing a new U.S. v...
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Meta to Discontinue Messenger Apps for Windows and Mac
Meta is discontinuing its standalone Messenger apps for Windows and macOS, removing them from app stores and phasing them out by December. Users have a limited time to continue using the apps, with the Mac version available for 60 more days and the Windows version ceasing on December 14th. After ...
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Your iPhone's Hidden Foldable Software, Locked by Apple
A recent hack revealed that iPhones have a hidden, capable desktop mode within their software, featuring a landscape home screen, resizable windows, and desktop-class apps, raising questions about why Apple restricts it. The discovery has sparked debate over whether Apple artificially limits devi...
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Twitter's Final Remnants Are Vanishing from X
X is phasing out the Twitter.com domain, requiring users with physical security keys or passkeys to re-enroll them by November 10 to avoid account lockouts and potential sale of abandoned profiles. This change affects only Yubikeys and passkeys, not other 2FA methods, and is necessary because the...
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Universal Teams with AI Startup Udio Post-Copyright Settlement
Universal Music Group has partnered with AI startup Udio, settling copyright disputes and creating a licensed AI music platform that will offer new revenue streams for artists. The agreement resolves previous litigation and includes financial compensation for UMG artists, while Udio prepares to l...
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