Topic: platform metrics
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Reddit Launches 6-Second Video Ads to Boost Engagement
Reddit has launched a beta feature called 6-second Engaged Video Views, which aims to make video ads more effective and cost-efficient by focusing on meaningful audience engagement. Early results show significant improvements, including a 130% increase in view-through rates, a 71% rise in complet...
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YouTube View Drop? Blame This Ad-Block Update
A recent update to the EasyPrivacy filter list in ad-blocking software inadvertently blocks YouTube's view-counting mechanism, causing a drop in recorded views despite normal video playback. YouTube confirmed the issue is external, not due to platform changes, and technical analysis identified th...
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The Hidden Cost of Automated Search Marketing
Automation in marketing creates an efficiency and scale but also a critical **insights gap**, where teams struggle to explain performance changes, eroding strategic confidence and decision-making. To bridge this gap, leaders must reinforce strategy, build structured human review into automated sy...
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