Topic: platform metrics

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  • Reddit Launches 6-Second Video Ads to Boost Engagement
    September 16, 2025
    75%

    Reddit Launches 6-Second Video Ads to Boost Engagement

    Reddit has launched a beta feature called 6-second Engaged Video Views, which aims to make video ads more effective and cost-efficient by focusing on meaningful audience engagement. Early results show significant improvements, including a 130% increase in view-through rates, a 71% rise in complet...

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  • YouTube View Drop? Blame This Ad-Block Update
    October 10, 2025
    72%

    YouTube View Drop? Blame This Ad-Block Update

    A recent update to the EasyPrivacy filter list in ad-blocking software inadvertently blocks YouTube's view-counting mechanism, causing a drop in recorded views despite normal video playback. YouTube confirmed the issue is external, not due to platform changes, and technical analysis identified th...

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Related Topics

user engagement (60) beta testing (51) cost efficiency (48) media consumption (8) campaign management (8) brand storytelling (7) roi improvement (3) video ads (3)