Topic: platform diversification
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Meta's Horizon Worlds Shooter Launches Beyond VR
Meta's new game *Super Strike* is launching exclusively on mobile and web, bypassing VR entirely, signaling a strategic shift away from focusing solely on XR. The company is diversifying Reality Labs to compete in the smartphone gaming market against platforms like Roblox and Fortnite, expanding ...
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VR Developers Stunned by Sudden Platform Shifts
The VR industry is experiencing significant uncertainty, with a lack of new consumer hardware and developers struggling with high costs to reach a fragmented audience, leading to studio downsizing. Developers are forced to diversify platforms and make difficult technical decisions due to shifting...
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Master AI Search with Core SEO Fundamentals
AI is transforming search behavior by enabling detailed queries and direct answers, requiring optimization strategies that build on traditional SEO principles. Effective AI optimization (termed GEO) involves creating expert, original content that addresses full customer inquiries and strengthens ...
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Should Small Brands Use TikTok for Audience Growth?
Small brands should prioritize building genuine audience connections over choosing a single platform like TikTok or Google, focusing on content that resonates regardless of channel. Authenticity and value should drive content strategy, leveraging smaller brands' agility and direct communication t...
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Creator Economy: Why Follower Counts No Longer Matter
Social media algorithms have diminished the importance of follower counts, forcing creators to prioritize building direct, trusted relationships with their audience as the primary currency for success. In response to algorithmic feeds, creators are adopting new tactics like "clipping armies" to g...
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