Topic: platform convergence
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Your DAM Isn't the System of Record Anymore
The traditional DAM is no longer the central hub for content, as modern work happens directly in production tools, creating a fragmented system where the DAM is often updated as an afterthought. Shadow DAMs emerge practically when the official system is disconnected from daily workflows, leading ...
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CreativeOps and MOps: Why They Must Work Together
The traditional separation between Creative Operations and Marketing Operations is creating inefficiency, as modern marketing technology functions as a single, integrated system that demands unified management. Irreversible trends like budget pressure, exploding content demand, and AI automation ...
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Fresh Food from Farm to Table
The creator economy is erasing traditional boundaries between social media creators and established streaming platforms, with creator-led channels now rivaling traditional services in influence. Creators are building self-sustaining media empires and full-time careers, supported by a massive infl...
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AI Visibility Index: 3-Month Data Reveals Key Trends
AI search visibility is volatile, requiring real-time monitoring and adaptation for marketing success, with significant impacts on brand exposure and source authority. ChatGPT and Google AI Mode show divergent trends: ChatGPT expanded source diversity by 80% in one month, while Google reduced bra...
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