Topic: personalized messaging
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Apple's iOS 26 SMS Update May Reduce User Engagement
iOS 26 introduces an "Unknown Sender" filter that will divert SMS messages from unrecognized numbers away from the main inbox, challenging brands that rely on broad campaigns. To adapt, marketers must focus on personalized, value-driven messaging and encourage users to save their numbers as conta...
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Win Back Lost Customers with a 'Welcome Back' Program
A welcome back email program re-engages returning customers by acknowledging their history and fostering stronger connections, applicable across various industries. Key components include accurate data to identify returnees, tailored messaging based on past behavior, and a sequenced journey to pr...
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Top Marketing Activities That Convert Visitors Into Prospects
Effective marketing strategies prioritize human connection and emotional engagement over pure automation, as these consistently outperform technology-only approaches. Personalized messaging drives 92% of successful conversions, but marketers must balance AI use with human elements to maintain bra...
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Unlock More Qualified Leads with Buyer Intent & Expert Outreach
B2B success now depends on quality lead generation, focusing on identifying ready-to-buy prospects through personalized outreach rather than pursuing large quantities of generic leads. Buyer intent data is crucial for identifying genuine purchase signals by tracking specific prospect behaviors, e...
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