Topic: personalization strategy
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Context Over Data: The Key to Personalization
Effective personalization requires understanding the specific context of each customer interaction, not just having data, as a customer's immediate needs can shift dramatically. Scenario-based design tailors experiences by mapping detailed customer situations and goals, then creating distinct pat...
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Turn Holiday Shoppers into Loyal Customers for Life
Genuine customer loyalty stems from authentic human connections rather than transactional rewards, as demonstrated by La Quinta's personalized postcard initiative that fostered lasting relationships. Personalized engagement, such as handwritten communications and direct responses, proved more eff...
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