Topic: personalization capabilities

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  • AI's GTM Revolution: OpenAI & Google's Vision
    November 28, 2025

    AI's GTM Revolution: OpenAI & Google's Vision

    AI is fundamentally transforming go-to-market strategies by enabling companies to achieve greater efficiency and resource optimization, altering traditional sales and marketing approaches. Despite AI's advantages in speed and personalization, industry leaders stress that deep marketing expertise,...

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  • ActiveCampaign: The End of Classic Marketing Automation
    September 30, 2025

    ActiveCampaign: The End of Classic Marketing Automation

    ActiveCampaign introduced autonomous marketing powered by over 25 specialized AI agents, shifting from traditional campaign management to intelligent, outcome-focused systems. The AI agents proactively provide actionable insights and guide human decision-making, reversing the traditional relation...

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