Topic: organizational readiness
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82% of Marketers Struggle With AI - Here’s the Solution
82% of marketers struggle with AI implementation due to organizational structures that hinder its full potential for targeting and personalization, despite the availability of powerful tools. Automation without human oversight can lead to failures, as illustrated by a chocolate manufacturer's AI-...
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Higher Ed Data Reveals SEO & AI Search Insights
AI-driven search summaries have not replaced SEO but added a critical new layer, requiring brands to win visibility both in organic rankings and within AI-generated answers, which now shape user trust and decision-making early in the journey. Research shows a strategic gap where most organization...
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Unlock a Successful DXP Migration with AI
Digital experience platform migrations often fail due to execution challenges like scope creep, technical debt, and integration complexities, leading to budget overruns and project delays. AI and automation can streamline migration by converting templates, mapping content, and preserving SEO effi...
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Metrics Don't Lie, But They Can Mislead Without Business Context
Aligning IT with business outcomes requires shared metrics and joint forums where technology and business priorities are reviewed together to ensure accountability for both IT performance and commercial results. As companies shift to managing cloud and multi-vendor environments, essential skills ...
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Avoid These 6 Common Agentic AI Mistakes
Organizations face challenges with agentic AI due to common pitfalls like vendor rebranding of basic automation as AI, which can be identified by demanding evidence of adaptive, goal-oriented decision-making during testing. Key risks include data-set creep, where AI accesses unauthorized informat...
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