Topic: organic visibility
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Google Targets Self-Promotional 'Best Of' Lists
Google's December 2025 core update appears to be penalizing self-promotional "best of" list articles, leading to significant organic traffic drops for brands that heavily used this tactic. The decline in visibility from Google's index also reduces a brand's presence in AI search tools and large l...
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Boost Your Brand Mentions for LLM & SEO Growth
Brand mentions are now a critical, long-term ranking factor for both search engines and AI models, surpassing the importance of traditional link building in many cases. Effective strategies involve creating valuable, reference-worthy assets to earn passive mentions and conducting relationship-dri...
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Google Merchant Center Now Supports Video Assets
Google Merchant Center now supports video assets, enabling brands to upload and manage videos directly in product feeds to enhance visibility across Google's search, Shopping, and other platforms. A new "Creative Content" section integrates with Google Ads, simplifying creative management by sync...
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AI's Search Overhaul: 90% of Businesses Fear SEO Decline
Artificial intelligence is fundamentally changing digital search, causing nearly 90% of companies to worry about maintaining their organic visibility as AI tools become primary information sources. Businesses are responding by investing in AI optimization, with 85.7% planning or already investing...
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Web Performance: The Hidden Driver of Shareholder Value
Corporate websites should be viewed as strategic capital assets that drive growth, not as static expenses, by shifting the perspective from digital overhead to critical infrastructure. A performance-focused mindset reframes SEO as an organic demand engine and UX as a funnel multiplier, requiring ...
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