Topic: operational shift

Sort by: Relevance | Date
  • Marketing Mix Modeling's Real Issue: Adoption, Not Tech
    December 18, 2025
    90%

    Marketing Mix Modeling's Real Issue: Adoption, Not Tech

    The primary obstacle for marketing mix modeling (MMM) is not technical but organizational, as companies often fail to act on insights due to outdated processes and a lack of continuous, integrated strategy. Effective MMM requires cross-functional ownership, transparent data practices, and faster ...

    Read More »
  • Overcome B2B Account-Based Marketing Challenges: A Step-by-Step Guide
    November 17, 2025
    75%

    Overcome B2B Account-Based Marketing Challenges: A Step-by-Step Guide

    Transitioning to account-based marketing (ABM) requires overcoming organizational, technological, and mindset challenges through a phased plan. Key barriers include misaligned sales and marketing teams, outdated legacy systems, and the difficulty of personalizing at scale. Success depends on alig...

    Read More »

Related Topics

customer journey (1) marketing mix modeling (1) performance metrics (1) business infrastructure (1) cross-functional teams (1) data inputs (1) roi measurement (1) model transparency (1)