Topic: operational metrics
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Efficiency-First Martech: The Creativity Problem
The marketing technology (martech) industry's focus on efficiency and volume often undermines creative quality, as complex tool stacks create operational friction that disrupts the creative flow and turns creators into administrators. Automated, data-driven optimization tools risk a "blandificati...
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The Hidden Barrier to Personalization
Personalization has shifted from a competitive advantage to a basic customer expectation, with consumers likely to leave brands that fail to deliver relevant and intuitive experiences. A major obstacle to effective personalization is the disconnect between marketing ambitions and operational real...
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