Topic: mistake recovery

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  • Sophie Fell: Why Double-Checking Campaign Settings Is Crucial
    December 14, 2025
    87%

    Sophie Fell: Why Double-Checking Campaign Settings Is Crucial

    A PPC campaign was mistakenly launched with worldwide targeting instead of a specific service area, generating 1,500 unusable leads and highlighting the critical need for meticulous pre- and post-launch audits of settings. The error was managed by immediately pausing the campaign, transparently a...

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  • Ayisha Yousef: Lessons Learned from Black Friday Fails
    October 13, 2025
    87%

    Ayisha Yousef: Lessons Learned from Black Friday Fails

    A misinterpreted directive to remove ad scheduling restrictions led to the complete shutdown of key campaigns during Black Friday, causing a significant advertising disruption. Ayisha took full accountability for the error, fostering psychological safety within her team and emphasizing transparen...

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Related Topics

client communication (2) testing frameworks (1) ppc mistakes (1) performance marketing (1) industry learning (1) campaign structure (1) team culture (1) team leadership (1)