Topic: microsoft strategy
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Xbox Ends Console Wars: Halo Is Coming to PlayStation
The announcement of Halo coming to PlayStation signifies a major shift in the video game industry, ending an era of platform exclusivity and symbolizing the retirement of one of gaming's last great platform mascots. Xbox leadership has declared exclusives "antiquated," confirming a new multiplatf...
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Windows 11 Deeply Integrates AI-Powered Features
Windows 11 is integrating advanced AI-driven capabilities, focusing on generative and "agentic" AI that can independently perform tasks based on simple instructions, enhancing user interaction with computers. This initiative represents a renewed effort to fulfill the vision of a helpful digital a...
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ROG Ally X Sells Out Amid Microsoft Gaming Strategy Backlash
The ASUS ROG Ally X handheld gaming PC sold out quickly after launch, offering strong performance for certain games but is hindered by its high price and several compromises, preventing it from being the ultimate mobile gaming device. Microsoft's Xbox division is struggling with lower console sal...
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Microsoft's New Agentic OS Sparks Major Windows Overhaul
Microsoft is reuniting its core Windows engineering teams under the Windows organization, reversing a 2018 split that had placed them under Azure, to improve alignment and focus on key priorities. This reorganization supports Microsoft's strategic vision to transform Windows into an "agentic oper...
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Microsoft's AI CEO Reveals the Browser's Future
The competitive landscape for AI-powered browsers is intensifying, with Microsoft outlining its strategic vision to evolve Edge into an active "agentic browser" using its Copilot AI. Microsoft's strategy involves deeply integrating Copilot into the existing Edge browser to automate tasks like nav...
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Xbox PC App Now Integrates Steam and Other Game Stores
Microsoft's Xbox PC app update introduces a unified library that integrates games from Steam, Battle.net, and other third-party storefronts, centralizing access across multiple platforms. The app now includes a "My Apps" section for installing and launching third-party applications, specifically ...
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