Topic: martech evaluation
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Efficiency-First Martech: The Creativity Problem
The marketing technology (martech) industry's focus on efficiency and volume often undermines creative quality, as complex tool stacks create operational friction that disrupts the creative flow and turns creators into administrators. Automated, data-driven optimization tools risk a "blandificati...
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Modernize Your Martech Evaluation for the AI Era
The martech landscape has fundamentally changed, with AI now being an expected baseline feature across all platforms rather than a differentiator, rendering old evaluation methods obsolete. Marketers face the challenge of distinguishing genuine AI implementations from "AI washing," where vendors ...
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