Topic: martech conversations
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How a CMO's Mistake Took Down Her Company's Website
Danika Wong of Satisfi Labs led a major overhaul, replacing their traditional website with an AI-driven, conversational interface to create a more interactive user experience. The shift requires new performance metrics focused on engagement quality and user satisfaction, moving beyond traditional...
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Mastering Content & Brand Strategy in the AI Era
AI enhances creativity by serving as a collaborative tool that scales content production, maintains brand consistency, and unlocks new creative possibilities without replacing human effort. It provides practical value by breaking down content for different platforms, aiding in brainstorming, and ...
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