Topic: content amplification
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Building an AI Ecosystem to Supercharge Event Content
Nearly half of online content is AI-generated, offering event managers the chance to enhance output speed and scope by transforming recordings into diverse assets. A collaborative workflow with human oversight ensures high-quality AI-generated content, debunking the myth that AI output is inheren...
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YouTube Brand Pulse Tracks Every Brand Mention
YouTube's new Brand Pulse report provides advertisers with a real-time, comprehensive view of their brand's presence, tracking everything from paid ads to user-generated content. The tool uses multimodal AI to identify all brand mentions, including logos, spoken references, and product appearance...
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AI Search Pushes Brands Beyond Google: The New Channel Strategy
The rise of AI search and community forums means many searches now end without a click, forcing brands to move beyond relying solely on traditional SEO for website traffic. AI Engine Optimization (AEO) focuses on creating content that serves as the definitive answer for AI tools by satisfying com...
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Substack Takes Over CBS News in Surprise Move
Paramount has acquired The Free Press and appointed its founder Bari Weiss as the new editor-in-chief of CBS News, marking a significant strategic shift for the network. Bari Weiss brings a journalism background from The Wall Street Journal and The New York Times, where she focused on conservativ...
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Boost Marketing Performance with Zapier MCP & LLMs
MCP servers enable AI models to interact with external data and applications, allowing them to perform complex, autonomous tasks for marketers. By integrating with tools like Zapier, MCP servers automate workflows such as social media scheduling, ad optimization, and content repurposing, boosting...
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Mastering Content & Brand Strategy in the AI Era
AI enhances creativity by serving as a collaborative tool that scales content production, maintains brand consistency, and unlocks new creative possibilities without replacing human effort. It provides practical value by breaking down content for different platforms, aiding in brainstorming, and ...
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